23.6.12

What's the Difference Between a Content Management System (CMS), a Blog, a Web Editor and an Online Site Builder? (thesitewizard.com)

What's the Difference Between a Content Management System (CMS), a Blog, a Web Editor and an Online Site Builder? (thesitewizard.com)

by Christopher Heng, thesitewizard.com


One of my visitors recently asked me about the difference between a Content Management System ("CMS") and a site builder. Unfortunately, it's not as easy to answer this question as you think, since when people on the Internet use the term "site builder", they sometimes mean different things. Still others have asked me about the difference between using a blog and a web editor for a website. I will try to deal with all variations of this question in this article.

Incidentally, please note that this page only deals with this particular set of queries. I realise that if you're reading this article, you're probably thinking of starting a website. If so, after reading this answer, you should probably go on to How to Create Your Own Website: The Beginner's A-Z Guide which contains more practical information on how you can actually go about setting up that site.

What are CMS, Online Site Builders, Blogs and Web Editors?

When people create and update websites, they can do it in one of many ways.
  • Using a Web Editor or a Text Editor

    One way is to do it the way I do for thesitewizard.com. I write the articles I want to publish on my computer using a type of program called an editor. I then save those articles as web pages, that is to say, I format the articles in a special way so that they can be displayed using a web browser (the program which you're using to read this article). When I'm done, I transfer the article to a special computer on the Internet run by a company called a "web host". Once I do that, the article is "live" on the Internet, and can be read by anyone visiting thesitewizard.com.

    This "editor" program that I mentioned can either be a visual web editor like Dreamweaver or KompoZer, or just a plain text editor like Notepad that comes with Windows. Please read my article What are HTML, CSS, JavaScript, PHP and Perl? Do I Need to Learn Them to Create a Website? for more information about this. (Yes, I know. The title of the article seems irrelevant to what I'm talking about here, but the content explains what a visual web editor is in the course of addressing the question. Don't worry. It's in plain English.)

    In other words, using this method, you run the editor (whether a visual web editor or a plain text editor) on your own computer and create the complete web page on that computer. Only when you're done is the page transferred to your website on the Internet.
  • Using a Standalone Site Builder

    Although most people call the programs I mentioned above "web editors", there are some who also refer to such software as "site builders". I suppose they think that since their editors can be used to build website, they are "website builders". This is particularly so of programs that pattern themselves after desktop publishing software, such as NetObjects Fusion and Serif WebPlus.

    So that I don't get you more confused, let me elaborate a bit, even though I'm going off the track here. In order to make things easier for people to use, web editors either behave the same way as word processors (ie, programs like Microsoft Word) or they act as though they are desktop publishing software (programs that people use to create brochures, newsletters, and other sorts of printed publications). For example, Dreamweaver and KompoZer work a bit like word processors, while NetObjects Fusion and Serif WebPlus work a bit like desktop publishing software. Don't be too worried about the distinction though. Both are just normal web editors that work on your computer and produce web pages. No matter which software you use, you still have to learn how to use it.

    To get back to the topic, such "site builders" are really only web editors under another name. You run them on your computer, and when you finish designing your page, you use them to transfer your files to your actual website. The only reason I put this under a separate point is because of the confusing use of the term "site builder" by some people to refer to these web editors.
  • Using an Online Site Builder

    Some web hosts also provide a service which they sometimes advertise as a "site builder". To design your website, you typically have to use your web browser to log into the web host's site and design it directly on their site (using your browser and no other software).

    (A web host is just a company that has computers that are permanently connected to the Internet. When you put your web pages on their computers, everybody on the Internet can view them. For example, thesitewizard.com's web pages are located on one such web host.)

    The difference between using such an online site builder and a standalone web editor is that you don't run any program on your own computer at all. The pages are created directly on the web host's computer and are automatically placed on your site. Each web host has a different site builder, and they all work differently with different pre-made designs available for your use, which you can customise ("customize" if you use a different variant of English) to a greater or smaller extent.

    If you are even considering using such an online site builder, please read the article "Is It Better to Use an Online Site Builder or a Standalone Web Editor?" before doing anything. Every now and then, I get an email from a visitor regretting his/her use of an online site builder for the reasons mentioned in that article.
  • Using an Offline/Standalone Site Builder Tied to a Specific Web Host

    Realising that some people like to design their website on their own computer before transferring it to the Internet, some web hosts have an "offline" version of their site builder. You typically have to download the software from their website and install it on your own computer. Using that program, you can design your site and only transfer it to the web host when you're done.

    Such a site builder does not belong to the same class as the general purpose web editor that I mentioned earlier. It is tied to a specific web host, and suffers from the same problems I mentioned in my article on online site builders vs standalone web editors. Not only can you not use the site builder when you move to another web host, there's a chance that you also cannot transfer your web design to a new host as well, since the builder may create designs that use elements owned by your web host.
  • Using a Content Management System (CMS)

    A content management system, usually abbreviated as "CMS", is basically just a piece of software that you install on your web host's computer. That is, instead of installing the program on your own computer, the way you do a web editor, you install it directly on your website. You then use your browser to log into your website and use it to add articles, photos, or whatever to your website.

    I have discussed the pros and cons of using a CMS as opposed to a web editor elsewhere, so I will not repeat the points I have already mentioned there. If you're interested, please see that article.

    In one sense, using a CMS has some superficial similarities to using your web host's online site builder, which is probably why the visitor asking me this question was confused. For example, when you use a CMS, you don't need to install any program on your own computer to create and update your website. You just connect to your site with your browser and modify it directly.

    Having said that, there are substantial differences between a CMS and a web host's site builder. Firstly, with a CMS, you control the software, the visual design of your site, and the end product. You're not tied to your web host at all. If you ever have to change hosts, you can bring your entire site, lock, stock and barrel, over to the new web host, much the same way you can when using a standalone web editor. Secondly, a CMS is typically much more than a site builder. You can use it to create an online community (nowadays called a social networking site) with it, with visitors being able to create their own accounts, have their own member pages, and so on.

    On the other hand, CMSes also have their own disadvantages over a web host's site builder. For example, they rarely have the huge range of web design templates that an online site builder has. ("Templates", in this context, are just pre-made web designs that you can use wholesale, or customise, for your site.) However, if you use a CMS platform that is very popular, you can probably find some free template somewhere on the Internet, possibly even directly on the CMS author's own website, that you can adapt. CMSes are also much harder to set up. You have to learn how to do things like transfer files from your computer to your web host's computer, set up a database, and configure the CMS for your site. Once you're through with the initial stages, however, it's probably easier, since you have much greater control over the CMS than an online site builder (since the latter is controlled by your web host). Many popular CMS programs even have add-on modules that extend the functionality of the CMS, so even if the basic CMS package doesn't have everything you want, you can often install one or more of these modules to provide the missing feature.

    Anyway, if you're looking for CMS software, you can find many listed on thefreecountry.com's Free CMS Software page.
  • Using a Blogging Software

    Blogging software are (for the most part) a subset of CMS software. That is, they are mostly like the CMS software I mentioned above, except that they have fewer features since they are designed primarily for people who just want to blog (write short articles). Nowadays, though, the feature set of some free blogging software have increased to such an extent that they should probably be considered as fully-fledged CMSes.

    In other words, you typically have to install the software on your web host's computer the same way you do a CMS. All the other advantages and disadvantages of a CMS that I mentioned above apply here as well. Like I said, they're mostly the same thing.
    Note that I'm talking about the blogging software here. I'm not talking about the web hosts that let you blog directly from their site, such as those mentioned on the Free Blogging Web Hosts page. That's an entirely different kettle of fish. Such blogging web hosts not only have the disadvantages of a free web host, they may also have the same issues that I mentioned in relation to the online site builders as well. And if you don't use your own domain name for your blog, there's also the problem I discussed in the article Is it Possible to Create a Website Without Buying a Domain Name? The High Price of "Free". Some of the blogging hosts also impose restrictions on what you can do with your blog.

So Which Do I Choose?

Sometimes, the more you learn, the less you feel you know. I'm sure some of you, at this time, probably feel like giving up the idea of starting a website altogether. ("There are just too many things to decide. And so many unknowns!") Don't worry. Everybody feels that way when starting out in a completely new field. It gets easier as you go along. Really.

Anyway, although I will not presume to tell you which method you should use to create your website, let me suggest a few pointers that may help you narrow your choices, and hopefully make the decision more manageable.
  • Will you be adding new pages to your website regularly?

    The first question you have to ask yourself is whether you will be frequently adding new pages to your website. Note that I'm not talking about updating the information on an existing page, but adding completely new pages.

    For example, if you want to write daily (or weekly or monthly or whatever interval) articles about things you encounter or experience, you are considered as someone who will be adding new pages to your site on a regular basis.

    On the other hand, if your website is just a site for you to sell your goods, and you keep a fairly fixed inventory of things to sell, chances are that you won't be adding many new pages on a regular basis to your site. Even if you add a new item or two to your online shop, and thus a new page for that item as well, adding new pages is not the norm for your site. In such a case, I consider such a site as being fairly static in nature. That is, after the initial creation of your website, the site remains mostly the same with the rare addition of a new page.

    People with sites that rarely have new pages may want to consider creating the entire thing in a web editor. Since the creation of your website is a one time affair, and adding new pages is so infrequent, in my opinion, using a CMS is a bit of an overkill. For such sites, a web editor allows you to get started with your site far easier than using a CMS, since it's easier to customise the appearance of your site with a web editor than with a CMS (which often requires you to have some technical knowledge). Using a web editor also lets you avoids the overhead of using a lot of resources on your web host which CMSes tend to do.

    That is not to say that people who regularly add new pages to their site need to use a CMS or blogging software. For example, I still use a normal editor to create all the pages on thesitewizard.com, in spite of the fact that I add new pages to the site fairly regularly. All I'm saying is that if you have a site that rarely changes, you may want to consider just using a web editor. The converse is not true. The fact that your site changes frequently doesn't mean that you have to use a CMS. It's not an either-or situation.
  • Are you writing a blog?

    If you're writing a blog, the easiest solution is to use a blogging program. While you can of course create all the pages of a blog manually with a web editor, you'll lose all the convenience and features blogging software typically provide. And they really provide a lot of useful features that make it easy for bloggers.

    Although I have written a review comparing some software which I've used before for blogging, namely WordPress vs Drupal vs Expression Engine, at the time I write this article, I think WordPress is probably easiest to use for a blog. The other two are fine for CMSes, but for blogging alone, it's hard to beat WordPress. And the latter's free too. (Yeah, I know. It's not fair of me to compare specialised blogging software against general purpose CMS software in an article talking about blogging. But those were the software I actually used for my old blogs, so they were all I had to compare. And besides, a lot of people use those same software for blogging.)
  • Will you be working from a single computer or many different computers?

    If you travel a lot, and are not always able to bring your own computer, using a CMS or blogging software may make it easier for you to maintain your site while away. Since CMS and blogging software are installed on your website itself, you really don't need any special software on the computer you're using to add new pages or make changes to existing pages. All you need is a web browser, and you can log into your site from any computer.

    Of course, whether it's really wise to log into your site while on someone else's computer is another issue altogether. As I'm sure you know, this presents security problems. But I guess not everyone has a choice.
  • Do you want total control over the appearance of your website?

    Another thing to consider is that if you use a CMS or blogging software, you may not be able to completely control the appearance of your website. You can do it easily if you know how to code in HTML, CSS and PHP, but otherwise you will probably end up relying on pre-made designs made by others. (If you don't know what I mean by these terms, please see "What is HTML? What is CSS? What is PHP?".)

    Note that these programs do not prevent you from using your own design; far from it. The problem for most newcomers is that to use your own custom-made design, you have to insert some PHP code into selected spots of your page in raw HTML mode. (If that last sentence made sense to you, it's quite possible that you will have no problem with this, and thus can dismiss this point.)

    Having said that, not all CMS software present this hurdle. As I mentioned in WordPress Vs Drupal Vs Expression Engine, the commercial CMS software called Expression Engine does not require you to drop into raw HTML mode to insert PHP code. Even then, designing a custom appearance for any CMS is still much harder than just designing a website directly with a web editor for direct publication on the Internet.
  • Does your website have multiple authors?

    If your website has multiple authors separately updating and contributing different pages, it may be easier to go with a CMS. Note that when I say multiple authors here, I mean that each person has access to the website and can add new pages to the site (or change existing pages) themselves from their own computers. In such a case, coordination can be a bit of a problem if each one uses their own web editor. It doesn't mean you won't face coordination problems with a CMS of course, but I think it makes things a bit easier.
  • Do you want your users to have their own member pages?

    If you want to create a website where visitors can sign up, log into their own account, and create their own web pages on your site, you probably have no choice but to use a CMS. A web editor alone, without the addition of any other software, will not allow a novice webmaster to create such sites. (This is not true of programmers though; if you are one, you can of course use a web editor to create a website with support for member pages. In effect, you'll be creating your own CMS, using the editor.)
  • Having a forum doesn't mean that you need a CMS

    I don't want you to go away with the impression that if you want a discussion forum on your website, that you need a CMS. You don't. You can still create the main site with a web editor, and then install specialised forum software into your site, so that your visitors can create their own account and post messages and discuss stuff.
    Of course if your entire website is nothing but a discussion forum, then you don't even need a CMS or web editor. Just install the forum software.
  • No one method is easier than the other

    I'm sure that some of you are looking for a method that makes website creation easier than the other. The bad news is that none of them are actually easier when you look at the entire website development process as a whole. The online site builder option seems easier at first glance, but it makes things difficult as you progress, not to mention that it causes grave problems in the long run (as I have discussed elsewhere already). The CMS option seems like it might be easy, but is generally quite hard for newcomers to get started since you have to dive into a lot of technical details at the very start. The web editor option seems difficult at first but it spreads the difficulty across time, and actually becomes easier as you go along.

    I don't recommend that you choose any of the methods based on what you perceive as easy. As a newcomer, since everything is new to you, nothing is "easy" in that nothing can be accomplished without a bit of effort and learning. Having said that, after you learn how to do it, you will probably want to say to me, "Gee, Chris, I thought you implied it was hard". So let me preempt it by telling you that it's not actually hard: it just appears hard for the newcomer because everything is new. Think about it this way: it's like the situation faced by children just starting out in arithmetic, where many of them see division (things like "12 divided by 3") as hard. But once you know it, it's actually easy.
  • Other things to consider

    If you have not already read my discussion on The Pros and Cons of Using an Online Blog Software or a Content Management System (CMS), you might want to take a look at it as well, since it has some things may help your decision making.
Of course these things aren't really set in stone. You will want to factor in your own personal preferences and style of working as well, possibly giving priority to those even over the points I mentioned above. There are no fixed rules for such things. Everybody does as he/she sees fit. And you are not stuck with the choices you make now. You can always change your mind, and use something different (say) months down the road if you find you dislike the current way of doing things.

In the end, if you can't decide, just use a web editor. From my experience with teaching newcomers, a web editor provides the least steep learning curve, while giving them greater control over the visual appearance of their site (something most new webmasters rightly expect to have). Changing to another method after learning a web editor, in my opinion, is also easier. You gain a broad base of knowledge (and skills) when using a web editor that continues to be relevant even when using a CMS.

For those who are ready to get started, please proceed to How to Make / Create Your Own Website: The Beginner's A-Z Guide. The whole process is actually simpler than you think.
This article can be found at http://www.thesitewizard.com/gettingstarted/difference-cms-site-builder.shtml
 
Copyright © 2011 Christopher Heng. All rights reserved.
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What's the Difference Between a Content Management System (CMS), a Blog, a Web Editor and an Online Site Builder?

Should I Start My Site Under a New Domain Name or as a Subdirectory (Or Subdomain) Of My Existing Site? (thesitewizard.com)

Should I Start My Site Under a New Domain Name or as a Subdirectory (Or Subdomain) Of My Existing Site? (thesitewizard.com)

by Christopher Heng, thesitewizard.com

I just received a message from a visitor to thesitewizard.com asking me whether she should start a new website under a new domain name, or whether she should simply put the site as a subdirectory of her existing site. As I explained to her, you gain something with either of these choices and lose something at the same time. This article briefly explains the benefits gained and lost with each option.

Benefits of Starting a New Site with a New Domain Name

  1. Thematic Focus Vs Confusion of Aims

    New readers of thesitewizard.com may not realize this, but the early articles on thesitewizard.com were originally published in a subdirectory of thefreecountry.com. As time progressed, and more and more articles were published, I realised that the sub-site was taking on a life of its own. It had its own audience and adherents, who, through their links, recommendations to others and email to me, were indirectly influencing the direction the whole site was going.

    Since I had a slightly different focus in mind for thefreecountry.com, I thought that if I could spin off the webmaster articles onto its own site, the two sites could take their own separate paths, unhobbled by the other's direction in life (so to speak). And so thesitewizard.com was born.

    When you separate two sites under two different domain names (not subdomain names, mind you), you allow both the sites to take on their own personality, themes and target audience, unencumbered by the interests and focus of the other. This is even more crucial if, as is the case for the visitor asking me this question, one of the sites has a commercial purpose and the other has a completely separate theme, unrelated to the commercial enterprise. For example, if your commercial arm sells "Widget X" and your new site is a blog talking about "Life in the Bronx", putting the two sites together might make your potential customers think that your Widget X is only for people living in the Bronx.
  2. Separate Fates and Separate Deaths

    It's difficult to predict the fate of any site when you first start out. A site may be successful or it may not. It may be a joy to work on or a massive burden. Separating the domains uncouples the life of one site from the other. It allows one site to be killed off without the other being affected (like what I tried to do, unsuccessfully, with thefreecountry.com a few years ago). It also allows one site's reputation to be ruined or its rankings penalised by the search engines, while the other site continue its business.
    In other words, separating the domains lets one site continue to exist without being dragged down by the fate of the other, should (perish the thought) such a thing ever happen.

Benefits of Using a Subdirectory on an Existing Domain: Additional Link Weight

The primary benefit, I think, of putting your new site in a folder on an existing domain is the additional links that the sub-site attracts.

For example, if you write a blog on your sub-site, and sell "Widget X" on your main site, links to your blog posts will be regarded as additional link credit for your main domain as a whole. This is especially useful if your main domain is a commercial site selling a product or service. I'm sure you have experienced how hard it is to get people to link to such sites. It is far easier to get them to link to a blog post, especially if your blog articles are interesting and do not look like blatant attempts to sell your products.

This benefit alone, I think, makes the use of a sub-directory a worthy option to consider, one that you should not discard lightly. Had I not separated thesitewizard.com and thefreecountry.com, the combined weight of links to the different kinds of materials on both sites, all pointing at one site, would probably have substantially improved my ranking in the search engines.

Creating a New Site in a Subdomain

I tend to view subdomain names as creatures that try to stand astride two worlds, but that don't completely reap the benefits of either.

A subdomain looks like a completely new site, with a completely different top level directory structure from the main domain. Search engines load a robots.txt file from your subdomain root, such as subdomain.example.com/robots.txt, as though it is a whole new domain.
In spite of this, confusingly, search engines also sometimes treat it like a subdirectory of the main domain. It all depends on the search engine you're talking about, the linking structure between your two sites, and the state of the algorithm for that engine in question. And algorithms change all the time. Because you're never certain whether they will treat your subdomain as a separate site of its own or as a subdirectory of your main domain, the distinction between a subdomain and subdirectory is unreliable at best. It is thus hard to predict whether the links to your subdomain will automatically benefit your main site.
Similarly, it's entirely possible that the average user will regard your subdomain as belonging to the main business that you have on your domain name. Any confusion they might have with your business, such as Widget X being only for people living in the Bronx as mentioned earlier, might still be there with the subdomain. But this is just speculation. I really don't know what goes on in the mind of an average user. I've not been one for a very long time. Neither have you. Judging from the number of successful phishing scams though, chances are that the average user will not even look at the URL, let alone notice the similarity of the domain names.

Whatever the case may be, I believe that the benefits and gains accruing from a subdomain name is uncertain, at best, and will vary with time. If you need to be clear on the costs and benefits of the alternative you choose, you might prefer to go with either the new domain name or just put your site in a sub-directory. At least in those cases, the pros and cons are more clearly defined.

Conclusion

You gain something and lose something whether you put your new site on a new domain name or in a sub-directory of your existing domain. The information provided in this article will hopeful give you a clearer idea of the costs and benefits to either alternative, enabling you to make a better-informed decision.

Copyright © 2008 by Christopher Heng. All rights reserved.
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Should I Start My Site Under a New Domain Name or as a Subdirectory (Or Subdomain) Of My Existing Site?

Can I Create Multiple Websites with One Domain Name? (thesitewizard.com)

Can I Create Multiple Websites with One Domain Name? (thesitewizard.com)

 by Christopher Heng, thesitewizard.com

One of my visitors recently asked me whether he could create multiple websites with a single domain name. My experience with new webmasters is that such questions usually indicate a certain amount of confusion about the various terms used by webmasters and about the entire process of creating a website. I shall attempt to answer the question in this article, and hopefully clear up any misunderstanding.

Domain Names, Websites and Web Hosts

A domain name is simply a name like "thesitewizard.com". You pay a domain name registrar an annual fee for the right to use that name. A website is, on the other hand, a set of documents placed on a computer that is permanently connected to the Internet. When you associate a domain name, like thesitewizard.com, with that set of documents, others can view them by simply using a web browser to go to that domain. For example, when you connect to thesitewizard.com using your browser, you end up on this website, and you can read articles that I make available here for others to read, like the one you're currently looking at.
You can do a lot of things when you buy a domain name of your own. For example, if you own a domain like "google.com" (which you can't, since someone has already bought it), you make make "gmail.google.com" point to a different website from (say) "www.google.com". These names, "gmail.google.com" and "www.google.com", are just subdomains of the main "google.com". That is, once you own the main domain, like google.com, you can add any number of subdomains you want, and have them point to different websites. Alternatively, you can also have them point to the same website if that's what you prefer. For example, both thesitewizard.com and www.thesitewizard.com point to the same website.
To make subdomains on your website, you will need the cooperation of your web host. A web host is simply the company that owns the computer where you place your website. You need a web host because your own computer isn't permanently connected to the Internet. Even if it is (eg, because you never turn off your computer), your broadband provider will usually not allow you to host a website using that connection. There are also a number of other complications involved, so it's simplest to think of a web host as a necessity if you want to create your own website.
Many (if not all) commercial web hosts will let you create subdomains and associate them with a new website (or the same website). This may or may not involve the payment of a additional fee per subdomain; it varies from web host to web host. You do not however have to "buy" a subdomain; once you own the main domain, all its subdomains belong to you.
It's also possible to avoid using sub-domains entirely and still create multiple websites on a single domain. For example, if you own a domain like "example.com", and you want each member of your family to have their own website on that domain, you can have each person create his/her website and place it in its own folder. So, for example, Tom may have his website in "www.example.com/tom/" while Dick has his in "www.example.com/dick/", and Harry in "www.example.com/harry/". You can create any number of folders this way, each associated with a different website.

Caveat

Having said all that, before you rush out to create multiple websites using a single domain name, you should probably also know that there are pros and cons to it. For details about the advantages and disadvantages of this practice, please read the article Should I Start My Site Under a New Domain Name or as a Subdirectory (Or Subdomain) Of My Existing Site?.

Demystifying the Process of Setting Up a Website

In addition, since such a question usually means that you are not entirely clear about what is involved in setting up a website, I strongly recommend that you take a look at The Beginner's A-Z Guide to Starting/Creating Your Own Website. The article is designed for the newcomer and explains what is involved in making a website in a step-by-step fashion, so it should give you a better idea of the whole process. Having an understanding of the entire process will hopefully make things less confusing.
The steps to getting your own domain name, as well as where you can buy one is described in How to Register Your Own Domain Name. However, unless you already know what to do after you get a domain name, you should really start with The Beginner's A-Z Guide which will point you, in a systematic manner, to all the relevant articles you need to get started quickly.
All the best for your website-making adventure!
Copyright © 2009 by Christopher Heng. All rights reserved.
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